With the emergence of artificial intelligence (AI for those in the know), and in particular tools such as ChatGPT, the role of the virtual assistant has taken on a whole new dimension. This "technological tsunami" raises many questions, and offers just as many opportunities.
How can these remote administrative support professionals, true digital Swiss army knives, adapt to this trend towards automation? Could AI one day surpass human intuition and ingenuity in managing complex schedules?
Far from becoming obsolete, these professionals are, on the contrary, reinventing themselves. Together, let's discover how the world of virtual assistants is evolving in total harmony with AI.
ChatGPT and AI: powerful tools, but not omnipotent
It's essential to understand that, despite its impressive performance in data processing and task automation, AI cannot replace the subtlety of human communication.
Let's take the example of complex diary management: while a tool like ChatGPT can automatically organize appointments, it lacks the skill of a virtual assistant to anticipate human variables. One customer may have a preference for early morning meetings, another may have a tendency to arrive late. Thanks to her experience, her knowledge of her customers and her human intuition, a virtual assistant will be able to manage these subtle details with tact and tactfulness.
In the same way, the virtual assistant can take phone calls directly and ensure follow-up. Having a human at the end of the phone is a highly valued asset and a mark of respect for customers, which no AI can ever replace.
Creativity: the human advantage over AI and ChatGPT
Although ChatGPT is a great tool for generating ideas and proposing drafts, the content generated often lacks soul, style and punch.
Imagine looking for a catchy slogan for your new product. ChatGPT could come up with several options, but they might lack that creative spark that really sets your brand apart from all the rest.
A virtual assistant, with her in-depth understanding of your brand and customer base, will be able to come up with a customized slogan that really resonates with your target audience.
The same goes for writing blog articles, newsletters and press releases of all kinds. ChatGPT is capable of generating texts of impressive quality (although repetition and language errors are still a black mark against it), but again, these texts are often lifeless and soulless. A virtual assistant is not only able to produce quality texts, but also, and above all, ones that respect the brand's style and tone, speak to the target audience in the "same language" and add a personalized touch.
Productivity and growth: the AI automation boost
Assistants, too, are likely to use AI as a tool in their daily work. In particular, artificial intelligence offers greater precision in data analysis thanks to machine learning, resulting in improved quality of service and considerable time savings.
For example, if your company wants to analyze its sales trends, AI can collect and collate data faster and more accurately than a human. And that's where the virtual assistant's talent comes in. Once this data has been collated, she uses her human expertise to contextualize and interpret the data provided by the AI, for a deeper understanding of the information. She can then implement a more tailored sales strategy, or make recommendations thanks to her extended network of professionals.
In short, by understanding the areas in which AI excels, such as the automation of routine tasks in particular, virtual assistants can focus on more strategic, high value-added tasks.
AI and virtual assistants: a winning duo
It's a fact, the emergence of AI presents exciting challenges for virtual assistants. But they also have the ability to turn these challenges into real opportunities.
More than an obstacle, an opportunity
The role of virtual assistants therefore remains indispensable. Sure, AI can provide the information, but a virtual assistant can tell you exactly what that information means for your business , and more importantly, how to adjust accordingly.
And when it comes to data privacy and security, a major concern in today's digital age, virtual assistants play a crucial role.
They ensure that your data is handled securely and in compliance with current regulations. They can also help you to understand and navigate the complexities of data protection laws.
A topical subject, since the notorious Law 25 is creating scares among more than one entrepreneur even as we write this text!
Managing AI bias
What's more, they're better equipped to deal with potential AI biases. For example, if an AI tool is used to sort resumes and is biased, it may eliminate qualified candidates for irrelevant reasons. A virtual assistant, on the other hand, will be discerning and objective, avoiding the pitfalls of algorithmic bias.
In conclusion, while AI, and ChatGPT in particular, offers new opportunities, the role of virtual assistants remains fundamental. Their human expertise and in-depth knowledge of your needs enable them to offer a personalized, high-quality service that AI can't replicate. So, if you're considering a move to artificial intelligence, think of it as an additional tool that, in collaboration with a virtual assistant, can help you improve the efficiency of your business.
Are you ready to embrace this new AI era with the invaluable help of a virtual assistant? Are you overwhelmed by your company's administrative tasks and would like to call on the services of a virtual assistant?
Please don't hesitate to contact us. We'd be delighted to see how we can work together to increase your efficiency and productivity.
SOS AV articles would not be possible without the expertise and writing of Emma Guidez. guidezdeaaz.com